keep calm and drink coffeeEach time there is a new brilliant idea or application for our solutions, we want it ready to go yesterday – not in two weeks, yesterday. Luckily, our engineers have worked for years in security and refuse to sacrifice security measures for a closer deadline.

However, many of today’s technology and mobile applications do not have this same “security first” mindset. Starbucks came under heat last week for its mobile app that stores in plain text one’s user data including email addresses, passwords and even a GPS location.  With the right knowledge and minimal effort, this data is just sitting there waiting to be grabbed.

With the Target breach last fall that continues to have a growing number of customers affected, there seems to be a trend of available personal information floating around. Even SnapChat, which prides itself on privacy because images “disappear” after being viewed, recently acknowledge weaknesses that revealed users’ phone numbers.

So what are we doing wrong that continues to let these breaches happen and data be insecure? We need to reevaluate our priorities.

What used to count as security such as door locks and machine passwords, is not enough or is even irrelevant today as these personal devices packed with valuable information are on the move. Traditional software application developers are not security experts and may forego security steps that may make a life or death difference for the company and its users down the road.

Today, AirPatrol CTO Dr. Guy Levy-Yurista is discussing the powers of location-based mobility at the Mobile Marketing Exchange. However, there are many elements of security that will also be discussed as the best applications and uses for mobile are also secure and damage-free.

Location and mobile go hand in hand and it’s our job as technologists to harness the power of mobile and make it work for the user, not against us. We have the necessary abilities – we just need to utilize the data in context-aware and intelligent ways. After all, smart devices were created by smart people, right?