Busy Airports, Cruise Ship Terminals, Train Stations their interchanges have extremely high visitor traffic. The fine balance between interrupting visitor experience and understanding passenger behaviours has always been a difficult and complicated one. Whilst it is well established that operators provide their services against tickets purchased, it is much more of a challenge to understand the habits and behaviours of those passengers after a transaction or check-in has taken place.
Imagine you could understand the physical ‘journey’ of your passengers and visitors once they have arrived? In an interchange or terminal environment, you have the ability to see which areas of the facility are being used, how passengers arrived, where did they go, where did they dwell, shop or go through security?
More importantly, what is the relationship with those passengers who shop or dine and those who didn’t? What is the visitor traffic to the duty free areas? What is the choke points around security and baggage check in? How effective is the media boards, how many passengers have ‘an opportunity to see’ these messages and promotions?
Other technologies, including Wi-Fi and Bluetooth, have been employed to achieve similar outputs. The limitations of only ‘seeing’ a small percentage of your overall visitors or passengers has made this method unreliable, as it can never truly reflect the entire passenger base.
When an interchange truly understands passenger behaviour, you have the ability to make better decisions on staffing, layout and physical design, retail and catering, baggage claim right through to promotions and media placement. These all contribute to optimising your operation and business in a way not previously possible.
With ZoneAware, this is just the beginning. These questions and more are answered without every interrupting your passengers and their enjoyment of their visit or travel. Our detections of all cellular and Wi-Fi devices takes place anonymously and passively. Its proven technology within the most demanding environments. This has enabled AirPatrol to appeal to many commercial visitor destinations and facilities.
Utilising the RF signature emanating from every mobile device, ZoneAware ‘sees’ all mobile devices and uses this detection as a representation and interpretation of passenger behaviour. For the first time, airports, train stations and ship owners and operators have an insight into passenger behaviour never available before.
Using our unique heat mapping tools, you are able to view the terminal, its zones and offers, in real time, even review back to a previous moment and see your passenger flow and dwell.
With our own suite of autonomous periodic reporting, operators have an opportunity to review activity and identifiers Key Performance Indicators (KPI’s) on a weekly, monthly and annual basis. Working with this additional tier of intelligence, we provide data and analytics to help your facility succeed in areas such as operational optimisation, retail and dining, marketing and promotions.
Data led decision making is important and common place in many other parts of your business. For example, when making decisions for physical improvements, alterations, retail offers or display signage, how do you validate investment for capital for these? How would you effectively measure the impact of these improvements once made?
AirPatrol offers the ability for custom and bespoke data reporting; we become an important element of the decision making process.
Influencing passenger behaviour is vital to increase profitability and loyalty. How can you improve connectivity and engagement of your passengers? How can you measure the increased profitability of this activity?
When registered, ZoneAware is able to see a cellular device as a ‘unique’ and consequentially can trigger a location alert to any nominated mobile device manager. When a passenger has downloaded the airport, train or cruise ship loyalty app for example, we offer the unique opportunity to reach out to that passenger when they approach or arrive at a particular location – perhaps a gate, retail shop or any other experience.
How does this work?
ZoneAware provides your own application server with the exact time and location of that passenger detection, permitting the app to provide the most relevant offer right when it’s needed.
As ZoneAware is able to recognise opted in passengers, once we trigger their location, operators are able to offer any marketing message. Perhaps a simple initial ‘Welcome’ message to all first time passengers, through a specific custom message to perhaps upgrade to VIP traveller status and receive complimentary access or offer a simple retail or dining voucher – this is all possible and proven to increase loyalty and profit.