Retail Real Estate

Fun with Foot Traffic

ZoneAware for Retail Real Estate

With the World’s most accurate cellular and WiFi detection technology, ZoneAware passively and anonymously detects all consumers’ mobile devices and by understanding the movement of these devices, automatically reports KPI metrics critical to your business.

What We Can Do

  1. The growth of online shopping has threatened the retail real estate. The way to combat this? Create an experience for your customers.
  2. Give current and could-be customers context-aware notifications in an exact location that pairs individuals’ interests with an extra boost to walk into the store, make the purchase, and come back again.
  3. Pair ZoneAware with retail apps and loyalty is rewarded instantly as the customer walks through the store’s door.
  4. Footfall traffic isn’t real without a complete picture including both WiFi and cellular devices. Dwell time accurately measures who, where and how long.
  5. With real-time device tracking and heat maps overlaid on your floor maps, you have the knowledge to optimize your mall accurately and timely.

What You Can Find Out

  • How many visitors came?
  • Where did they go?
  • How often do they return?
  • How long do they stay and where?
  • How many times do they visit?
  • What retailers are visited?

See More

Many shopping destinations remain reliant on “footfall” as a measure of their success. Footfall is often used to measure any activity they undertake or perhaps to support rental valuations. While footfall as a metric is interesting, with the emergence of big data for almost all other mall activities, it is rather surprising that this headline number is as valid now as it perhaps was back in the 1960s.

How many people came to a shopping destination can be influenced by a number of factors, for example neighbouring attractions, transport hubs or complimentary parking and when this is combined with footfall counter clicking every person passing under its gaze, including retail and management staff, children, deliveries and so on, the overall total becomes distorted.

What is far more important, is how long a visitor stays. Would a shopping Mall be better served with 100k visitors staying 60 minutes or 120k staying 30 minutes? Unfortunately the limitations of just the count are becoming more onerous.

What is the solution?

The growth of mobile devices has been explosive. According to Wireless Intelligence in 2013, there are 6.9 billion phones worldwide and when we consider how many shoppers have a mobile phone, we can safely say that destinations like malls, achieve 99% penetration.

Utilising the RF signature emanating from every mobile device, ZoneAware “sees” the mobile device as a representation for a consumer. For the first time, mall owners and operators have insight into shopping behavior never available before. ZoneAware is not limited to simply provide the headline count figure, but combines this metric with a number of other indicators, culminating in periodic automatic reporting.

In the same way a Mall would measure its success in other elements of its business, ZoneAware provides data and analytics to help Mall succeed in areas such as operational optimization, rental valuations and the success of marketing.

Influencing consumer behaviour is vital to increase sales and for the vitality of the Mall. Increasing the opportunity for a transaction at a particular location to a particular customer is changing the way retailers do business.

ZoneAware is able to see a cellular device as a ‘unique’ and consequentially can trigger a location alert to any nominated mobile device manager. When a device enters a particular location, ZoneAware provides the application server with the exact time and location, permitting the app to provide the most relevant offer right when it’s needed.

Tell me More

Using our unique heat mapping tools, you are able to view the terminal, its zones and offers, in real time, even review back to a previous moment and see your passenger flow and dwell. Imagine you could understand the physical ‘journey’ of your passengers and visitors once they have arrived? In an interchange or terminal environment, you have the ability to see which areas of the facility are being used, how passengers arrived, where did they go, where did they dwell, shop or go through security?
Utilising the RF signature emanating from every mobile device, ZoneAware “sees” the mobile device as a representation for a consumer. For the first time, mall owners and operators have insight into shopping behavior never available before. ZoneAware is not limited to simply provide the headline count figure, but combines this metric with a number of other indicators, culminating in periodic automatic reporting.
The growth of mobile devices has been explosive. According to Wireless Intelligence in 2013, there are 6.9 billion phones worldwide and when we consider how many shoppers have a mobile phone, we can safely say that destinations like malls, achieve 99% penetration.
How many people came to a shopping destination can be influenced by a number of factors, for example neighbouring attractions, transport hubs or complimentary parking and when this is combined with footfall counter clicking every person passing under its gaze, including retail and management staff, children, deliveries and so on, the overall total becomes distorted.What is far more important, is how long a visitor stays. Would a shopping Mall be better served with 100k visitors staying 60 minutes or 120k staying 30 minutes? Unfortunately the limitations of just the count are becoming more onerous.
In the same way a Mall would measure its success in other elements of its business, ZoneAware provides data and analytics to help Mall succeed in areas such as operational optimization, rental valuations and the success of marketing. Influencing consumer behaviour is vital to increase sales and for the vitality of the Mall. Increasing the opportunity for a transaction at a particular location to a particular customer is changing the way retailers do business.
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ZoneAware is able to see a cellular device as a ‘unique’ and consequentially can trigger a location alert to any nominated mobile device manager. When a device enters a particular location, ZoneAware provides the application server with the exact time and location, permitting the app to provide the most relevant offer right when it’s needed.
Perhaps ‘Hope you had a great time – visit the retail store now and receive a 25% discount on apparel’ – this is all possible and proven to increase sales volumes.