Your hotel or resort has a dedicated guest arrival area but after the check-in process, there is limited knowledge of your guests’ activity.
If you can understand the physical “journey” of your guests, you have the ability to see which areas of your hotel are frequented and in which order. If guests are visiting the retail or dining areas, what times do these attractions become busy? If they’re at capacity, how long do guests dwell waiting for an opening or do they move onto somewhere else?
The guest experience is the wholly grail of hospitality. Once you understand the behaviors of your guests, you unlock the ability to improve and enhance visitor experience beyond your competitors and optimize your facility.
With ZoneAware, these questions and more are answered without ever interrupting your visitors.
Our detections of all cellular and WiFi devices takes place anonymously and passively. Its proven technology in the most demanding environments has enabled AirPatrol to appeal to many commercial visitor destinations.
When should hospitality staff be deployed and at what location? Using our unique heat mapping tools, you are able to view the resort in real-time, even review back to a previous moment and see how the visitors flow and dwell. This can be perfect if you are planning to send out cleaning, maintenance, security or guest relations staff.
Utilizing the RF signature emanating from every mobile device, ZoneAware “sees” the mobile device as a representation for a guest. For the first time, resort owners and operators have insight into visitor behavior never available before.
In the same way a resort would track success in other elements of its business, ZoneAware provides data and analytics to help your destination succeed in areas such as operational and attraction optimization, retail and dining, and the success of marketing and commercialization.
Which area of the resort is the most popular? How many Guests watched the free afternoon event? What locations are never visited? How many chose to carry out the same activity every day? How many frequent the dining room? Perhaps more importantly, how many choose to leave and then return?
When making important decisions for improvements or even new attractions, how do you validate investment for capital? How would you effectively measure the impact of these improvements?
For the first time, AirPatrol offers the richest data set on the activity of your guests.
Influencing consumer behavior is vital to increase sales and loyalty and reaching out to individuals with custom offers and promotions is not only quite compelling but increases the opportunity for a transaction at a particular location. This changes retail.
ZoneAware is able to see a cellular device as a “unique” and triggers a location alert to any nominated MDM (mobile device manager). When a device enters a particular location, ZoneAware provides the application server with the exact time and location of that detection, permitting the app to provide the most relevant offer right when it’s needed.
When your guests opt-in to your very own mobile application, the opportunities are endless. ZoneAware is able to recognize opted in or loyal guests and can offer a trigger alert to your own application. Perhaps an initial “Welcome” message to all first time visitors, and for repeat and regular guests, a custom message to perhaps say “Visit our retail store and receive a 25% discount on all transactions today.” The possibilities are endless.