Public Venues, Stadiums & Events

Fun with Foot Traffic

ZoneAware at Stadiums

Of course your stadium tracks pre-game and ‘gate’ ticket sales; this is a great measure of success and provides a useful data point or benchmark for future promotional activity. While entry data is important, without the use of expensive technology, or surveying staff, there is a limited understanding of how the stadium is used by its visitors once they have entered.

What We Can Do

  1. Sure, you see how many people enter your stadium through ticket sales, but do you know what they do once they’re inside?
  2. “Welcome back, John! You’re a loyal fan and we’d like to offer you 25% off our team store!”
  3. Watch the movement of people (visitors, returning fans, employees) and use the data to maximize your marketing efforts, change traffic flow, and create a complete game experience.
  4. Understand the physical journey of visitors from the parking lot, to their seats, through halftime, and to the final score all without annoying them during their stay.

What You Can Find Out

  • Which areas of the Stadium reach capacity and in what order?
  • What retail and dining outlets were used?
  • Which areas of the Stadium are busiest?
  • What visitor facilities are most and least used?
  • How long do visitors stay in total?
  • How many times do they revisit – what is their loyalty?

See More

Imagine if you could understand the physical journey of your visitors after arriving at their respective gate, which areas of the stadium are first visited (retail? dining?), which facility in which area is used the most, what are the line lengths, and how long did visitors stay?

Understanding crowd behaviors unlocks the ability to improve and enhance visitor experience and optimize the stadium impossible before now.

 With ZoneAware, these questions and more are answered without every interrupting your visitors and their enjoyment of their visit. Our detections of all cellular and WiFi devices takes place anonymously and passively. Its proven technology in the most demanding environments which has enabled AirPatrol to appeal to many commercial visitor destinations.

 How do you optimise the Stadium?

When should your staff be deployed and at what location? Using our unique heat mapping tools, you are able to view the Stadium in real time, even review back to a previous moment in time and see how the visitors flow and dwell. Perfect if you are planning cleaning, maintenance, security or customer service staff.

Utilising the RF signature emanating from every mobile device, ZoneAware ‘sees’ the mobile device as a representation for a visitor’s behaviour. For the first time, Stadium Owners and Operators have an insight into visitor behaviour never available before.

In the same way a Stadium would track success in other elements of its business, ZoneAware provides data and analytics to help your destination succeed in areas such as operational optimisation, retail and dining, and the success of marketing and commercialisation.

How many visitors dwell within the retail offers once the game is over? How many frequent the dining offers? How do you measure and then increase these opportunities? How do you validate investment for capital improvement programs?

For the first time, AirPatrol offers the richest data set on the activity of your visitors.

How can I reach out to my Stadium audience? Influencing consumer behaviour is vital to increase sales and loyalty. Increasing the opportunity for a transaction at a particular location to a particular customer is changing the way retail is offered.

ZoneAware is able to see a cellular device as a ‘unique’ and consequentially can trigger a location alert to any nominated mobile device manager. When a device enters a particular location, ZoneAware provides the application server with the exact time and location, permitting the app to provide the most relevant offer right when it’s needed.

ZoneAware is able to recognise first time visitors, and armed with this insight, can offer a trigger alert to your app, with a primary message ‘welcome to the X Stadium’, followed by your own greeting. For loyal and repeat visitors your messages can then be aimed specifically at those visitors, perhaps ‘visit the team retail store now and receive a 25% discount on apparel’ – this is all possible and proven to increase sales volumes.

Tell me More

Imagine if you could understand the physical journey of your visitors after arriving at their respective gate, which areas of the stadium are first visited (retail? dining?), which facility in which area is used the most, what are the line lengths, and how long did visitors stay?

Understanding crowd behaviors unlocks the ability to improve and enhance visitor experience and optimize the stadium impossible before now.

Utilising the RF signature emanating from every mobile device, ZoneAware ‘sees’ the mobile device as a representation for a visitor’s behaviour. For the first time, Stadium Owners and Operators have an insight into visitor behaviour never available before.
In the same way a Stadium would track success in other elements of its business, ZoneAware provides data and analytics to help your destination succeed in areas such as operational optimisation, retail and dining, and the success of marketing and commercialisation.
How many visitors dwell within the retail offers once the game is over? How many frequent the dining offers? How do you measure and then increase these opportunities? How do you validate investment for capital improvement programs? For the first time, AirPatrol offers the richest data set on the activity of your visitors.
How can I reach out to my Stadium audience? Influencing consumer behaviour is vital to increase sales and loyalty. Increasing the opportunity for a transaction at a particular location to a particular customer is changing the way retail is offered.
As ZoneAware is able to recognise opted in passengers, once we trigger their location, operators are able to offer any marketing message. Perhaps a simple initial ‘Welcome’ message to all first time passengers, through a specific custom message to perhaps upgrade to VIP traveller status and receive complimentary access or offer a simple retail or dining voucher – this is all possible and proven to increase loyalty and profit.
ZoneAware is able to see a cellular device as a ‘unique’ and consequentially can trigger a location alert to any nominated mobile device manager. When a device enters a particular location, ZoneAware provides the application server with the exact time and location, permitting the app to provide the most relevant offer right when it’s needed.
For loyal and repeat visitors your messages can then be aimed specifically at those visitors, perhaps ‘visit the team retail store now and receive a 25% discount on apparel’ – this is all possible and proven to increase sales volumes.