AirPatrol will offer shopping centres, commercial real estate and retail property managers the ability to analyze visitor traffic and consumer behavior anonymously based on the detection of all mobile devices

October 10, 2014 Dubai, UAE – AP Europe, distribution partner of mobile device location developer AirPatrol Corporation, a wholly–owned subsidiary of Sysorex Global Holdings Corp. (NASDAQ:SYRX), will preview new technology from AirPatrol next week that allows shopping centre operators, property managers and retailers to analyse their visitors based on the mobile phones they carry. The AirPatrol system understand visitor behaviors, measure foot traffic flow, monitor how long people stay and how often they return on the most granular level – all based on the cellular and WiFi signals emitted by mobile devices. AP Europe will demonstrate the system October 12-14 in Dubai at the RECon Middle East and North Africa Shopping Centre conference.

“More than 90% of all adults now carry a mobile phone with them providing shopping centre and commercial real estate operators with a tremendous opportunity to analyse and understand consumer behaviours while visiting their properties,” said AP Europe president Willem Wolffgramm. “The AirPatrol technology can detect and accurately track mobile devices without the need for an app, giving property managers the ability to easily and accurately gauge key measures like number of visitors, length of stay, traffic flow, and many others that can help improve the shopping experience and improve centre performance,” he said.

With years of experience in retail and commercial property technologies, Wolffgramm and his AP Europe team have seen mobile devices usage dramatically change consumer shopping habits in brick and mortar stores through online offers, instant comparison shopping and more. This experience augmented with the new data and analytics it can deliver via AirPatrol’s high accuracy mobile locationing technology gives AP Europe the ability to provide its clients with insights and business advantages far more advanced than other solutions.

“With the AirPatrol technology we can help shopping centres and retail real estate managers better understand their visitors, enhance the customer experience, and improve their property’s operations and profitability,” said Wolffgramm.

AP Europe will be present at its reseller CELS booth at RECon Middle East and North Africa in Dubai, UE at the Ritz-Carlton Dubai International Financial Centre. For more information on the event, please contact Willem Wolffgramm at +31 6 30 79 64 91.

About AP Europe

AP Europe is official distributor in the Europe and Middle East region for AirPatrol since January 2014. AP Europe is currently setting up an AirPatrol reseller network in Europe and Middle East and focuses on AirPatrol’s product range ZoneDefense, ZoneAware and ZoneEngine. For more information, call +31 88 0114 114, email or visit

About AirPatrol

AirPatrol, a wholly-owned subsidiary of Sysorex Global Holdings Corp., is a developer of mobile device identification and locationing systems. Its flagship product, ZoneDefense, is a security platform for wireless and cellular networks that can detect, monitor and manage the behavior of smartphones, tablets, laptops and other mobile devices based on their location. AirPatrol also offers a business-to-consumer platform called ZoneAware that allows retailers, resort owners, consumer firms and others to deliver custom content and services based on a mobile device’s location. Headquartered near Washington, D.C., AirPatrol has regional offices in San Diego, California, Vancouver, Canada, Sydney, Australia and Sao Paulo, Brazil. AirPatrol customers include numerous government and military agencies and large enterprises around the globe. For more information on AirPatrol Corporation and its products, call 410-290-3446, email: or visit


Lauren Edwards
tel: +1 (410) 290-3446