Baseball has been America’s favorite past time since creation and in large, it hasn’t changed much. In fact, the idea of innovating the game hasn’t even come up.
However, a lot has been done with various parts of the game such as kickball (same layout, different ball), t-ball (lighter ball and bat, no pitcher) and even dizzy bat (variation of the bat, add beer, add spinning). The classic baseball game continues to attract devoted followers but the innovative side-games also keep the game alive. It’s become obvious that innovation doesn’t matter so much, but what does matter is what is done with it.
The same thing is happening in mobile. Innovation’s done. How can you out-iPhone the iPhone? The newest iPhone doesn’t have anything mind-blowing but simply improves upon what it already has been doing. The growing number of similarities between the Android OS and iOS prove the mobile OS has been formed and we’re continuing down the same road. There is no long a path less traveled.
But, this isn’t necessarily a bad thing. Accept this is what mobile is and now determine what you can do with it. The devices themselves will continue to get smaller, bigger, faster, stronger, longer life batteries, etc until the end of time. Now we can concentrate on the why.
Mobile devices are becoming sensors. Today, at the Billington Cybersecurity Summit, Charles Blauner of Citi said there is a need to get away from “authentication” and move to “recognition.” As passwords and verification processes become cumbersome and outdated, mobile devices will be required to recognize their users; this can include biometrics such as fingerprints and heartbeat rhythms. But there is a risk in using a pattern that can be left on your steering wheel, your glass, your keyboard.
In an effort to become more secure, mobile devices are becoming more contextually aware. In the near future, users will need to hit a home run on necessary requirements before they’re granted access – biometrics will be used but so will where the device is and when. If you’re in the office at 10am on a Tuesday, you just need to use your 4 digit code to log in but if your device is at the DMV at 2pm on a Wednesday, you will be required to use additional authentication measures because your device does not recognize this place and time as common for its primary user.
I’m ready for my device to push me coupons for the Washington Nationals when I’m in the Maryland office. The trend of mobile merchandising has contributed to the rise of mobile commerce accounting for 11% of all e-commerce at the end of 2012. This is the next step in what consumers want – we want our devices to be aware of not only who we are, but what we want because of where we are.
Baseball and mobile devices will always be important in my life but what will keep them a primary focus will be what I can do with them. Baseball fans have created fantasy teams, mobile devices have become a network of information, my best friend, and my personal assistant. Besides, if we ever get in a heated battle about how to play dizzy bat, I know the answers are already in my hand.