Not too long ago, we all had one and some of us could use the tiny QWERTY keyboard with scary speed. They were issued to us and we could check our corporate email 24 hours a day, every day of the week. Text messaging was a thing of the past and BBM took over with that little alert sound; you know the one I’m talking about. We loved our CrackBerries.
Then suddenly we couldn’t wait to get rid of them. We wanted the faster, more flashy, more FUN smartphones with the big screens. We work in tech, and we need to look like we’re on top of it all, right?
So, now what? BlackBerry will soon be releasing the BlackBerry 10 – a phone that offers the familiarity, security, integration with Microsoft programs, and even the QWERTY keyboard option that we remember and might even miss. Some of the attractions include:
- Dual profiles – Known as BlackBerry Balance, you can have a “personal” and a “business” profile on the same device (see image). This brings competition to MDM companies that work with different profiles and sandboxing policies.
- LinkedIn integration – Now your mobile device is the ultimate business network. Also integrates with Twitter and Facebook.
- Affordability – The BlackBerry 10 will even be offered at Wal-Mart.
- Apps – 19,701 apps were submitted to BlackBerry in 36 hours and RIM’s goal is 70,000 by launch.
We’ve watched Apple take over the mobile world and become the most popular OS, even though it appears to be its own worst enemy. With Android loudly gaining ground, BlackBerry hasn’t agreed to die out quietly.
It will be interesting to see what happens for RIM with this new device. Good luck, old friend.